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Our CEO's message on following our consumers to where they want us to take them
 

A new breed of 红包电玩城 company

We’ve been redefining the way a 红包电玩城 company achieves success since 1999

In an era where the risks associated with 红包电玩城 are well known, consumers are seeking out increasingly diverse smoking and vaping experiences.

That’s why we see a bright future ahead for JTI and our industry - the opportunities to bring a wider variety of products to market are greater than ever before. The driving force behind all of our successes to date has been our ability to listen to consumers and provide existing adult smokers and vapers with the products they demand and desire. That remains the case today and will be for the foreseeable future: whether through achieving ever-greater quality and sustainability within our conventional products or developing new vaping products.

Yes, this means we have to be prepared to reinvent ourselves sometimes, as we have done in the past. To become more agile in the way we work and continue to innovate, adapt and deliver in an ever-changing business environment. But as our CEO, Eddy Pirard, states: “We have the stamina and the energy and we’re excited. If we set ourselves challenges, we’ll get there.”

We need to be a company that listens to consumers in a genuine way, listening to their needs and concerns, and providing the information they require to make an informed choice.
Eddy Pirard, PRESIDENT AND CHIEF EXECUTIVE OFFICER

Our reason for being is clear:

To support freedom of choice for consumers and provide them with moments of pleasure

In order to achieve our goal, we focus on three key priorities across the entirety of our business:

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Pursue an ambitious growth agenda
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Raise the bar in Reduced-Risk Products
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Prioritize our investments

Consumer-led innovation and harmonious product coexistence

Our group’s corporate objective is to ensure that we serve four constituencies in a balanced way: our consumers, our shareholders, our employees and society in general.
But for us to decide on the right mix of products for the future, there’s no question that consumers head that list.

Timescales of acceptance of vaping products can vary hugely by region and country, reflecting a mix of social, cultural and economic considerations. We believe the role of innovators is to provide more options, not direct or dictate consumer choice.
Suzanne Wise, Senior Vice President, Corporate Development

We firmly believe that consumers are the ultimate catalyst for change and drive innovation. It’s up to our talented teams around the world to provide these innovations, offering up new and better choices while being clear and transparent about product benefits and risks. This is exemplified in our approach to Reduced-Risk Products.

We understand however that change can take time, and consumers around the world want different things from the products we offer. That’s why we’re also committed to fostering a harmonious coexistence between conventional products and Reduced-Risk Products for the foreseeable future.

Maintaining viability and visibility

In order to deliver sustainable success that works for all we must have access to the things that any industry sector needs...

  • Consumers
  • Innovation
  • Capital
  • Talent
  • Raw materials
  • A voice
     

 

Maintaining viability and visibility
It’s important that we provide the ability for all consumers and employees to see that there is growth for our industry if we follow our consumers to where they want us to take them.
Eddy Pirard, President and Chief Executive Officer

Building a sustainable future

The world we’re operating in is more challenging than ever. All of the parties we interact with expect us to be acting responsibly as we look to secure sustainable, long-term success.

The concept of sustainability has come a long way from its environmental origins and now encompasses a much wider sweep of economic and societal considerations.

Thanks to our multinational nature and corporate ethics, we can be proud of the sustainability of our business model and our contribution towards some of the objectives within the UN’s global sustainable development goals (SDGs). 
 

A selection of our sustainability successes

CV - A selection of our sustainability successes
20 %
reduction in greenhouse gasses was met three years ahead of schedule
CV - A selection of our sustainability successes
30 %
of our energy consumption currently comes from renewables, compared to 3% in 2009
CV - A selection of our sustainability successes
2 %
of the materials used at all of our factories generate waste
CV - A selection of our sustainability successes
200 mil
dollars have been invested in community projects over the last five years

Compliance at JTI: maintaining the highest standards of ethical behavior

Our future doesn’t just depend on our safeguarding of the natural world – it depends on our people, and the way we all interact with one another. From ensuring that every employee adheres to our Code of Conduct to operating a certification program for every supplier we work with, it is our continued commitment to integrity and responsible business practices that will set us apart.

We adhere to the highest standards of ethical behavior

    Our Code of Conduct

    The JTI Code of Conduct acts as the compass for our business, pointing us in the right direction with every decision we have to make. Any decision can potentially have an impact on what we have achieved and continue to achieve – we each have an individual responsibility to contribute to our collective success.

    As our CEO, Eddy Pirard, says, it helps us to “better understand what our company is about and remind ourselves at the end of each working day we did the right thing.” 

    We expect all of our employees and the partners we do business with to share our values and adopt clear commitments to the standards outlined in our Code. These standards include aspects such as respecting human rights, protecting the environment, ensuring health and safety, fighting bribery and corruption and combating illegal trade. We have a range of channels through which employees and business partners can raise concerns about Code of Conduct-related concerns in confidence and without fear of retaliation.
     

    Contact us for any questions about compliance at JTI or any concerns about the way we do business.

    Read our Code of Conduct

    So, what guides someone working in our industry?

    Our Code of Conduct brings out the best in all of us. Read what our CEO has to say about it.

    Anti-bribery and corruption

    We do not tolerate bribery or corruption in any form, from employees and business partners alike.

    Bribery and corruption present legal and reputational risks for any company and we make sure to comply with all relevant laws in each country that we operate in. Above and beyond this, we actively support international efforts to fight bribery and corruption by implementing our own ABC policy.  
    If any of our employees or business partners suspect an act of bribery or corruption, we strongly encourage them to speak up and raise their concerns.

    Contact us with any concerns relating to bribery and corruption.

    Responsible procurement

    To make sure the suppliers we work with are meeting the high standards we demand, we operate a certification program for all suppliers.

    We invite suppliers who want to work with us to apply for certification and will only start working with them once the certification process has been completed.
    We review each supplier annually through the certification renewal process, to make sure the supplier continues to maintain our high standards.

    Visit our suppliers page

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